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Re: Re: Ford and New Holland

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Posted by JHEnt on December 05, 2001 at 16:52:37 from (216.138.56.28):

In Reply to: Re: Ford and New Holland posted by Pete on November 26, 2001 at 19:04:52:

Pete you are wrong. First in light industrial-last I knew the NH backhoe (the LB series) will not be the one dropped since it came out of the Fiat industrial design groups. NH skidsteer loader will continue to be made(just because plants are getting moved together doesn't mean much, afterall the CaseIH combine line is now in the NH plant in ND)the NH skidsteer will most likely be the base of any later models for both lines since it has a larger market share and thats all Fiat is concerned with.
Second the Case management that was supposed to have the job of running CNH global have all been fired and replaced with Fiat board members including Rosso.
Also in the constuction side Fiat brought all of its older joint venture lines under the NH name and logo. these included some dozen brand names such as Fiat-Hitachi Fiat-Allis and evey other former company with the Fiat name in it. This took place before buying Case out. This puts what is now NH industrial way ahead of Case construction in world market share and remember that world market share is all Fiat is concerned with.

As far as the original buyout deal NH paid cash for CaseIH and paid off its entire debt load. NH only did this because Fiat who owns 73%or so of NH directed the deal simply to gain world market share. Fiat still owns the same percentage of the combined CNH global as they did of NH leaving the other 20+% in the hands of whoever owned that potion back when Ford Motor sold its holdings of Ford Tractor to Fiat. The C infront of CNH was given to get Rosso to sell out his majority ownings in CaseIH at the time. He was propmtly replaced with a Fiat board member last spring as were all of his management team from CaseIH.

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