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Machinery Forum Re: Re: Re: Re: Re: Re: Ford and New Holland [ Expand ] [ View Follow Ups ] [ Post Followup ] [ Return to Forum ] Posted by JHEnt on December 16, 2001 at 10:34:21 from (216.138.56.142): In Reply to: Re: Re: Re: Re: Re: Ford and New Holland posted by GD on December 16, 2001 at 01:24:14: These posts may be getting a bit out of date but I beleive it was in April or May when Rosso was replaced as both chairman and ceo of CNH global. Also I think it was CaseIH's 6 next top guys were also fired from their positions at CNH Global (no doubt with healthy compensation plans). I believe this article was in the Wallstreet Journal. Second the board of NH was aready made up of members of the Fiat board of directors since Fiat bought Ford Tractor in the early 90's. The tractor lines recently introduced by CaseIH, the MX and STX are new. The versitile design and the 70 series were both nearly 10 years old. Looking at design history, it is very common for manufacturers to replace models after aproximately 10 years. Look to any brand and that trend is plain. Some designs carry longer but that is about the norm for some major change to take place and again the MX, STX are new designs. You mension rumors that the STX will get the magaflow hydraulics. On another site a guy just said he saw a TJ with quadtrac installed. He said he lives close to the assembly plant. Weather this is a farmer who paid his dealer to install this or if the factory is thinking of doing this is hard to say. In hay equipment you seem not to have seen the new CaseIH models. These are all NH equipment with CaseIH red paint. The only forage equipment Case is continuing to make is one chopper and silo blowers. All others, round, square, big square balers, haybines, discbines, swathers, other chopper units are all NH equipment. Also in all of the forage equipment market last I read NH was ahead by about 20% market share of Deere, Case was 3rd, followed closely by AGCO lines. The design for the new CaseIH single rotor only began after the acqisition. There were at least 2 prototypes known as of last fall in the field. It is on the same chassis and drivetrain as the new NH TR and Conv machine. All take much of their design concept from the European built NH lines which are afterall comprised of several former brands which Fiat was the owner of. True, CaseIH has nearly 25% market share in NA while NH is about 8% last I saw. On the other hand if you look to European sales Case has nearly no market power compared to the NH named designs. I again say NH named because like all of the former Fiat industrial variants they were simply rebranded into the NH nameplate. In the end Fiat is smart. They need both Red and Blue to retake their market share that Deere took in the last couple of seasons. Their only reason for having NH buy CaseIH was to gain the worlds largest market share. Color does matter to a great deal of farmers, both red and blue. you say in your neiborhood CaseIH is the dominant brand. I don't dobt that, but around here NH has shown up on farms that the owners bled green. CaseIH only sells to farms which have older red tractors but you do not see any new red equipment on any other farms. My main point to start with is that just like Fiat ran everything that happened at New Holland, nothing happens at CNH Global without Fiat oversite. Thats just the way it is. Some may not like the idea of Fiat running Case but then again many did not like the idea of Ford being run by Fiat at first. However Fiat took blue into one of the most profitable businesses in the last decade in the agricultural industry many times out profiting JD. Fiat runs the company to make money. That is a good thing especially for CaseIH. Follow Ups: Re: Re: Re: Re: Re: Re: Re: Ford and New Holland slight correction 10:46:28 12/16/01 (0) Post A Followup Name: E-Mail: Subject: Re: Re: Re: Re: Re: Re: Re: Ford and New Holland Comments: Optional Link URL: Link Title: Optional Image URL: Email Notification: If you check this box, email will be sent to you whenever someone replies to this message. Your email address must be entered above to receive notification. This notification will be cancelled automatically after 2 weeks.